Facebook introduces “keyword snoozing” to block specific stories on News Feed

Facebook rolled out a new feature called “Keyword Snooze” on Thursday that allows users to “snooze” certain words on their news feed for 30 days. This feature has only been introduced to a small percentage of users for now and will be gradually released to the mass if the test is successful.

The feature allows people to mute posts from people, pages, and groups that contain a specific keyword in the text.
If you’re one of the users with the access to the feature, you can snooze specific keywords by going to a post that contains the word you want to mute, clicking on the drop-down menu to reveal the window to “snooze keywords”. The window will show you a selection of words that you can mute, such as “Spoilers”, “World Cup” or “Wedding”, and you can choose the one you’d like to pause.

Image by techcrunch

The feature, however, does not allow users to block ads. So if an ad contains any of your chosen keywords, you can still see it on your news feed.

“Even though we work to show you the most relevant posts on News Feed, we don’t always get it right. That’s why we’ve designed features like See First, Hide, Unfollow, Snooze, and now, Keyword Snooze. We hope that with additional options to help tailor your News Feed experience, you’ll be able to spend more time focusing on the things that matter,” Shruthi Muraleedharan, News Feed Product Manager, said in a blog post.